News: Selena Gomez Partners With Adidas NEO

Selena Gomez is the newest representative for the Adidas NEO Label, one of the company's most fashionable and fun brands. Gomez's partnership with Adidas, as the new global style icon and guest designer, lasts for three years, until the end of 2015.

Selena will take her girl-power infused style and work with NEO to design and develop ranges for each season, beginning with fall/winter 2013. She will also appear in print, digital, retail and outdoor campaigns, the first of which will launch in February 2013.

The actress-turned-singer already "let her NEO out" in a new video for the brand. Watch below as Gomez and other teens run through the city of L.A., painting the town neon green. Read More: http://www.billboard.com/news#/column/the-hook/selena-gomez-partners-with-adidas-neo-1008025402.story